Some New Challenges For Tactics In Stores Online

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Emmanuel Macron, head of the political movement En Marche !, or Onwards !, and candidate for the 2017 presidential election, attends a campaign rally in Lyon, France, February 4, 2017. REUTERS/Robert Pratta Macron has become favorite to win by a thin margin since a scandal two weeks ago surrounding the work of Fillon's wife, Penelope, knocked the former prime minister off the top spot. Late on Monday, the centrist former economy minister and ex-banker sought to move his campaign on, taking an opportunity to dismiss rumors he had a gay relationship outside his marriage to Brigitte Trogneux. "If you're told I lead a double life with Mr Gallet it's because my hologram has escaped," Macron told supporters, referring to Radio France chief executive Mathieu Gallet. A spokeswoman said the comments were "a clear denial of the rumors about his private life". Separately, a day after Fillon held a major news conference to re-invigorate his scandal-hit campaign, an opinion poll for Harris Interactive said 65 percent of French people wanted him replaced as candidate of the center-right. In that press appearance, Fillon apologized for organizing hundreds of thousands of euros in payment for his wife and family for carrying out work for him, but vowed to fight on as candidate. Also on Tuesday, a judicial source said a magistrate had ordered another prominent member of Fillon's The Republicans party - ex-president Nicolas Sarkozy - to stand trial over irregularities - a poignant reminder of the party's past brushes with financial scandal. UNCERTAINTY REIGNS Uncertainty about the outcome of the election, taking place in two rounds on April 23 and May 7, has this week driven the premium that investors demand for holding French over German government debt to its highest for almost four years. Opinion polls show Macron ahead of Fillon in the first round of the election, but only by a few percentage points, and behind Marine Le Pen, leader of the far-right National Front. Only the top two candidates go through to a second round on May 7.

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Sign up for more newsletters here Part of the Billion Prices Project at MIT that tracks inflation, the study, which was published in the American Economic Review, is the first large-scale comparison of online and in-store prices, according to Cavallo. It looked at more than 24,000 products in 10 countries, including 8,000 in the United States, offering a glimpse behind the scenes into retailers pricing strategies and whether shopping online is a good value for consumers. The study, which ran from December 2014 to March 2016, paid recruits to visit stores and scan the barcodes of as many as 50 products from toothpaste to TVs. Retailers included some of the nations largest, from Walmart, Target, Stop & Shop, Best Buy, Staples, and CVS, to clothing stores such as Old Navy, Gap, and Banana Republic. The data were fed into a computer program that

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matched the barcodes to products on the same retailers website, comparing prices within seven days of the in-store purchase. In the United States, online prices were lower online 22 percent of the time, and higher 8 percent. Cavallo then took the research a step further, comparing a smaller subset of products sold online and in stores with merchandise on Amazon, which sells goods almost entirely online, to see if retailers were pricing goods to compete with the mega e-retailer. On average, Amazon prices were about 5 percent lower, he said. According to the study, about 90 percent of sales in the United States continue to take place in stores, and only 10 percent are online. Cavallo said that may be because retailers know that many shoppers research online before heading to the store and consumers would probably react badly to price differences for the same goods from the same retailer.

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